Did someone say TIKTOK?! One of the most popular apps out there today but what makes it so popular?
This is a new and fresh video technology and social media app that has expanded massively over the last 5 years, by June 2020 it had over 91 million users according to data gathered by DataReportal. Tiktok has a lot to offer, boasting a huge variety of creative content options, including trends and challenges to participate in. This also inﬂuences people to create their own trends and challenges, this can include dances, acting/comedy, blogging, food, gaming, fashion, communication, and many have an educational aspect too. It’s also a great way to spread positivity! Another popular feature of the app is the ﬁlters, such as the mirror dance, the inverted ﬁlter and the face zoom ﬁlter. They are fun and catchy and can be used to also create trends and challenges too.
TikTok has a lot of creative content to choose which is a great opportunity for people to showcase their talents and work, to help promote small business and charities. It’s an app designed for all ages and is a great way to meet new people and make potential friendships/relationships. TikTok has also helped many people with more than just entertainment, but with conﬁdence and a positive mental outlook, especially throughout the current pandemic we are in, as many have looked to technology through the pandemic to stay in touch with friends and family.
I do enjoy TikTok myself, as it’s a source of entertainment and has many catchy songs and videos, even the app’s logo itself is very unique and intriguing. However, don’t get me wrong, there are some parts of the app that are… well, let’s say a little dark, but unfortunately with social media apps you can’t have the good without a little bad. Overall the app is doing exceptionally well and has helped people all over the world one way or another with either support and conﬁdence, entertainment or opportunities.
“Technology is best when it brings people together.”
Alexandra is a junior account manager, who also has her own small business called Petals and Pearls. She has a creative mindset and has a passion for dance.
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