Brown
Whether you’re influenced by recent fashion trends or not, it is very clear that the colour brown is in right now, many big brands have been utilising this but who do we think is responsible for this unexpected rise in use of this earthy colour? I think on a worldwide scale, the hip-hop superstar Travis Scott has a role in being responsible for this, anybody following street fashion would know that Travis (Laflame) has had a massive impact on sneaker culture in recent years and now seems to be leading trends in the world of clothing. Many of his releases are brown and the hyped sneakers have created a flock of people looking for the brown garments to match their feet. Other leading brands also deserve some homage for their contributions to the trend, such as Fear of God with their highly craved line of “Essentials” tracksuits. I personally love this trend!
Crocs
Late last year, Crocs made a massive unforeseen crash landing onto all of our screens as they flooded social media and blog pages. Crocs have been a notorious crime in the fashion world for quite some time, which makes this sudden trend all the more incongruous when spotted on the red carpet. A highly effective reason for this rise in demand is the recent collaboration between the brand and superstars like Justin Bieber, Post-Malone, and even Bad Bunny, the company also seems to be putting rewarding time into their social media presence. Their Instagram page @crocs is a great example of this. They have also been targeting social media stars such as Bretman Rock and Arielle Vandenberg, making them official brand ambassadors. Crocs are a prime example of how correct social media spirit is the way forward in modern-day marketing.
Oodies
The oodie has been an unmissable fashion trend this autumn and winter. If you’re someone that doesn’t quite know what an Oodie is, just picture a large blanket, but with a hood and arms. The Oodie is comparable to other items that have trended in recent years, such as onesies and Snuggies, however, the creators and Australian brothers David and Todd Fogarty claim that their flannel and sherpa attire is the warmest piece of clothing you’ll ever own. This popular blanket hoodie also comes in a variety of designs, ranging from endearing cartoon animals to marketable food designs such as garlic bread and pizza. Search records for Oodie show an increase of over 200% during the second (and colder) half of last year in the UK alone, the demand was also so high that orders were taking 2-3 months to be shipped out. Oodie’s were a lockdown winter essential.
Mask Designs
From the early stages of the COVID-19 period, face masks very quickly became an essential accessory many people couldn’t afford to not have a face mask equipped when leaving their homes. Of course, like any other accessory, masks found themselves also as a trend, where people and brands were making their own versions in hopes to be unique, but more so, make a profit from this rise in demand. Social media see a lot of small businesses and their own take on the popular PPE (personal protective equipment), as well as the wave of leading designer brands such as Off-White, Balenciaga, Palm Angels, and many others with their supply. Designer masks were destined to be a trend from the moment masks entered the spotlight, however, this still doesn’t justify the brands charging £200+ for a singular mask, but hey… it’s fashion.
Paisley
Paisley has always been an icon in many cultures, originating from ancient Persia and India to cowboys and bikers and eventually, street gangs have often been seen claiming representation wielding paisley (bandanas) in different colours. During the recent pandemic and lockdown, the use of paisley has surged with designers getting creative and applying the pattern onto different textiles and items of clothing such as jeans, hoodies, coats, and much more. Shoe customisers have also been creatively applying paisley bandanas to their designs, some of which look insane! The Paisley pattern has had a very long and interesting history, now serving as a leading unisex street fashion trend.
Corset
There is no doubt that corsets have taken over high and fast fashion. The history of corsets has come a long way but this new generation of the corset has made them one of the biggest fashion comebacks and it looks like it’s not going anywhere. Designers such as Mugler, Burberry, Gucci, Simone Rocha, Dion Lee, and Sacai all showcased their versions of the corset, cementing its place in global fashion history. The trend has also spread to more budget-friendly brand offerings. Celebrities, influencers, and tiktokers are seen wearing these fabulous corset and bustier pieces through late 2019-2020. Surprisingly surviving through lockdown despite having nowhere to go and to get dressed up for it again shot to the top. The versatility makes them so wearable, you can dress them up by wearing an oversized blazer and leather trousers or go casual with a pair of baggy jeans and throw on a cropped cardigan! It comes in different styles and shapes, used to layer or synch in the waist. We can’t wait to see how corsets are thrown on for summer 2021, the possibilities are endless!
Two-tone colours
Two-tone… Oh, the possibilities with this trend! Hair, jeans, and shoes… There are so many options. The two-tone trend is so versatile and almost implemented in every fashion statement right now and dominating street style. The design has been implemented in shoes, boots, trousers, jeans, coats, and jackets to accessories. Although this striking combination has been about in the last few years it is still going strong. A particular two-tone colour trend I want to talk about is hair! And yes, you may know it as the “E-girl hair” aka 90s streaks. Dua Lipa may have done it first but this trend took its storm during the lockdown. Many got creative and fierce with their hair, the two-tone colour is great for an edgy bold look! I just had to jump on the trend too.
Mullet
In the last two years, we discovered Gen Z love retro throwback looks, picking things out from their parent’s wardrobes, thrifting, and Depop shopping. It doesn’t come with a surprise with how popular the mullet hairstyle has become a trend… Yes, you read it right, the mullet! The legendary David Bowie hair has made a comeback with a modern twist. And what is so great about it is the hairstyle is genderless, everyone is rocking it fearlessly. It is undoubtedly the hairstyle of 2021. Though some may argue it has been a trend in the K-Pop boy group community with their striking colourful mullets for many years now (honorable mentions, EXO’s Baekhyun, SHINEE’s Minho) It surely has influenced a lot of people to grab their scissors to achieve the look and similar hairstyles such as the “wolfie” the Korean twist.
Comfort Clothing
It is all about comfort clothing. Since we are spending a lot more time at home than anticipated there is no surprise we want to leisure or work at home in comfy clothing. Clothing items such as colourful sweatsuits, soft knit co-ords, leggings, cardigans, etc. have made a home in many of our hearts. Not only are they warm and comfortable but they are also fashionable too! As seen on Instagram, many fashion influencers pose at home with their soft comfy sets. We had no choice but to take this look out, now wearing sweatpants with cute crop tops and oversized jumpers giving us the comfortable, on-the-go but effortless look.
Crochet
Lastly, the fashion trend that will be everywhere this summer, should we bet on it? Crochet is making a comeback at the moment, thanks to a revival of 1960s and 1970s trends. With time on our hands, many picked up on crochet, making beautiful bralets, trousers, bags, waistcoats, etc. As claimed by fashion trend forecaster Lyst, boho-chic tops are a major spring style trend, with a rise in searches for net and crochet. There have been numerous times where celebrities and influencers have reached out to small crochet businesses for custom orders such as Willow Smith!
Hi, I'm Husna! I'm a Junior brand manager / creative designer. I love learning about different cultures and arts which influences my creativity and vision in storytelling/narrative and creative design. My interests lies with fashion trends, health and beauty and the entertainment industry!
Jack is a graphic and Content Designer with a passion for creative work . In his spare time, Jack likes to spend time creating digital art and playing video games.
