Is there anything better than a nice cold beer on a warm summer’s evening? We think not. And what better excuse to treat yourself to one than International Beer Day, taking place on 6th August 2021.
From 2007 to 2012, the day was celebrated on the 5th August but it had to be changed in 2013 to the first Friday of every august as otherwise it would’ve been on a Monday – don’t think they would’ve had too many participants that year!
Originating in Santa Cruz, California, beer day was created with three specific purposes in mind.
- Meet with friends & enjoy the sweet taste of beer.
- Celebrate the people responsible for brewing and serving beer, from the brewery’s to the bar staff.
- To unite the world under the banner of beer.
It is also encouraged that people give one another ‘the gift of beer’ by buying each other drinks and also step out of your comfort zone and try a beer from a different culture. Although this day began locally in Santa Cruz, it is now celebrated across 207 cities, 80 countries and 6 continents (obviously not including Antarctica).
If you don’t want to drink on this day then don’t worry, there are other ways you can get involved and show your support for the craft of brewing. You could indulge in a non-alcoholic beer, get involved in a beer quiz or sharpen up your beer trivia, visit the local pub and play some games like pool or darts or treat yourself to some beer snacks.
This year our Social Media Executive Ben will be celebrating by going to Sheffield for a football match and of course the pubs, as well as trying a different beer from a different culture. Chloe, one of our Content Creators, will be ordering a crate from Beer52 to try a new range of beers on this day and doing a Zoom call with friends to take part in a quiz.
So you can celebrate this day however you like but whilst taking part in International Beer Day please remember to drink responsibly!