In the music world, there are multiple promotional platforms for big and upcoming artists to post their music videos on, especially on YouTube. These platforms are designed to build with the artist and push their music as much as they can. Down below, there is a list of options that you could choose to work with.
Grime and Rap Music is the largest media outlet platform in the UK holding 4.62 subscribers. Large artists like Tion Wayne, Bugsy, and so on have made plenty of appearances on the platform, posting music videos every day and bringing rappers on their Daily Duppy. GRM also has a podcast show on the channel called The Alhan & Poet Show. Out of all other platforms, GRM Daily is one of the most successful platforms in the media. The channel has its own ‘GRM Daily Rated Awards’ where rappers, influencers, and DJs are recognized for their talent. For example, Central Cee took home male artists of the year 2021. Jorja Smith won female artist of the year and Charlie Sloth was awarded Radio DJ of the year. GRM daily have their own Podcast show (The Alhan & Poet Show) where they talk about various things such as bedroom antics, Tik toks dances, and going on Big Brother, etc.
Link Up TV is another successful promotional platform based in London. They aim to be a creative and youth-inspired online talent and entertainment platform. Link Up TV focuses on showcasing unsigned artists where they help grow with them. They also have multiple podcast shows on their channel called Pretty Privilege, hosted by Denise Dainty and April Hamilton with guess Myers London. They discuss hypothetical scenarios, personal experiences, and what they consider cheating. They also take calls and interact with the live chat. Another one of their podcasts on the channel is called 90’s Baby Show with hosts Temi Alchemy, Fred Santana, and VPinthecut where they take you through dilemmas, bringing vibes and great content to the table.
Mixtape Madness showcases artist’s music videos and freestyles and is currently holding 1.27m subscribers. They have featured artists like Loski, Unknown T, Dig Dat, and many more. Not only do they produce music videos, but they also have a YouTube playlist called The Black Report, a podcast called Beat the Clock and another playlist like NFL Skills Challenge. The channel is best known for Mad About Bars and their Next Up season. The company is known as a British urban music outlet based in London. It was founded in 2010 and since then the platform has expanded massively working alongside Harry Pinero on the Bag It Up series on the channel. Not only do they post music, but they also make other content for entertainment such as ‘In the kitchen’ is another one of the series that they have on their channel.
PressPlay Media is also another UK platform currently holding 1.18 subscribers. On the channel, they post content such as Studio with Fumez, music videos, and Pressplay & Chill. The platform provides video production as well as a place to showcase the artist’s talent for entertainment. It is also known for Plugged In W/Fumez The Engineer. Each one of those videos tends to make clout for the platform, as the company is best known for Plugged In. Fumez the engineer is the producer behind PressPlay. He is known to mix different artists on the mixtape with his own touch on the tune.
Bl@ckbox is another platform where artists go on to freestyle and with one take shoots, and the channel is currently holding around 174k subscribers. The highest views on the channel are holding 9.1m by UK rapper ‘Santan Dave’. Other Rappers like Songer and J Hus have kicked start their career on Bl@ckbox. The platform is not as big as the rest but the channel has been around for a while now. It seems to be reviving after their seven-month break, they have come back better, with new edits and a new studio. One of their successful videos recently is by Songer, `The Sunrise Session’. If you are a small artist, Bl@ckbox will be a good choice to go on for a first experience in the music industry.
LimeLight TV is a smaller platform holding 8.44k subscribers. They are known as a filming & video production where rappers come into freestyle and produce content to upload onto the channel. If you just started the music industry, LimeLight TV will kick-start your career. On the platform, they feature small rappers freestyling on DJ Limelight Radio Freestyles and DJ Limelight TV freestyles. The channel’s main focus is posting freestyles, interviews, and music videos; however, their newest videos do not tend to get as many views as their old videos. However bigger rappers like Headie One have made appearances on the channel and so have rapper Ard Adz and D-Block Europe.
Which one should I post my music on?
If you are new to music and just started releasing it, Limelight TV will be the right platform to kick-start your career in music as it is a small platform from where many big rappers have started from. The platform will provide you the music video, and it depends on how big you are for it to blow, therefore get as much content and clips as possible to promote for the release day.
In the music industry, I recommend you to get your appearance on every platform I suggested above, for every new music you have. Contact LinkUp TV, get a feature on GRM daily, and see how far your music can go. The more experienced you are, the greater your understanding of how things work in the industry. Plus it will help you to build more connections that will come in handy in the future. Making as much appearance on these platforms as you can make it easier for when your name pop up in the search. Getting your name out there will be the start of building your platform.
Poi is a content creator that has a podcast on her YouTube channel called "TheUnderratedRappers". While producing content, she also spends her time filming, editing and working besides artists.