If you have just started a new business and are looking for potential visitors to check out your brand-new website, or you have already had a website for your business for a while and would just like to explore new ways to get more clicks on your site, adopting new tactics can help your business’s site gain more exposure which can lead to more customers.
This article will go over some useful tactics that you can use to drive more potential customers to your business’s website.
Advertising on social media
Advertising is one of the most important things a business can do and using social media platforms can be a great tool when it comes to increasing traffic and awareness. As millions of people use social media platforms like Facebook, Instagram, Twitter, TikTok, and YouTube every day, you will be guaranteed to get some clicks to your website through ad placements.
In order for your advertising to be effective on social media, you need to make sure that you are advertising to the right demographic for your business. If your business caters to a younger demographic, it is best to advertise on social media platforms like Instagram and TikTok over platforms like Facebook and Twitter. If your business caters to an older demographic, advertising on sites like Facebook would most likely be the preferred way.
Advertising on social media can vary in costs, depending on what websites you choose to advertise
on. For example, if you choose to advertise with Google, Google AdSense allows you to set a budget on advertising, so you know how much you are exactly spending and you only pay when a potential customer clicks on your ad placement. AdSense also has no long-term commitment contracts and allows you to pause advertising whenever you want to.
Keeping active on your social media accounts
It is particularly important to keep your business social media accounts active so you can keep up-to-date with the latest trends on social media.
You can effectively increase visitors to your website using social media by:
- Posting original content to your social media channels like blog posts, videos, and pictures that will grab the attention of users on the platform.
- Using relevant hashtags to promote your products or services on platforms like Twitter.
- Include a bio on your social channels with a clear description of what your business is about and a direct link to your website or online store.
- Interact with your potential customers who may have questions about the products or service you are trying to advertise or sell. Having regular dialogue with customers can bring trust and transparency to your business, driving more click to your website.
Reaching out to influencers
Did you know that customers are more likely to check out your website and buy your products and services through word of mouth? Many businesses today are reaching out to “social media influencers” to talk about their company and the products and services they offer, and this had been an extremely successful way of boosting traffic. As many of these influencers have hundreds of thousands or millions of followers, your business is immediately exposed to everyone who follows them.
An example of how businesses can use influencers to help bring exposure to a website, is by sending a product to the influencer so they can then make a video or post talking about what the product is and what they like about it. Businesses usually make a special deal or promo for the influencers followers through coupon codes that give them a discount for checking out the website and buying the product they are promoting. It can get pretty costly trying to get influencers to talk about your website, especially when it comes to how popular they are. As there is no exact fee, prices are usually negotiated between the business and influencer. Despite the costs, it is an effective way of marketing your website to thousands of people and it will certainly boost your websites traffic.
Checking your website analytics
It is important that you regularly check your website analytics to see what is popular and what parts are not gaining enough traffic for your liking. For example, if you run a blog and certain topics are gaining more traction then other types content you are putting out, try and focus more on the content that is more popular with your website visitors.
Bear in mind that you should not focus all of your content on your website to only what is popular, as the content you are providing can become repetitive and your visitors will eventually lose interest and go elsewhere. Always keep some variation as it can keep people engaged in your business and they will continue to come back to your site.
Creating a mailing list
A tool that is usually overlooked by many businesses, is a mailing list on their website. When you create a mailing list, you can send out emails containing information like new products or deals and promos to your customers who have signed up to receive these types of emails. You can also advertise your own mailing list on your site with exclusive news and discounts to attract new visitors and keep them coming back.
When creating a mailing list, make sure not to send out too many emails to customers who have subscribed, as this can cause them to unsubscribe as they feel they are being bombarded.